One far-reaching innovation for QuarkXPress 9 is App Studio for QuarkXPress, We certainly expect Quark’s new digital publishing solutions such as App Studio and Blio to be popular within commercial publishing, but our primary focus is and will continue to be our existing customers in all market sectors, as well as new designers.” App Studio The need for dynamic publishing in the commercial publishing sector is bringing Quark strongly back into this sector.
“Quark’s dynamic-publishing solutions are gaining significant traction in the manufacturing, financial services, and life sciences industries, as well as in the government sector,” said Gavin Drake, Quark’s vice president of marketing. “However, commercial publishing companies are increasingly seeing the benefits of dynamic publishing in their businesses–especially as the number of media and devices that they have to publish to increases. It is to that core base, as well as to new digital publishers seeking device-related opportunities, that QuarkXPress 9 is appealing. While over time Quark lost market share toĪdobe InDesign in the commercial publishing arena, Quark retained and built on a core base of publishers in the manufacturing and service industries, which pump out a large volume of manuals, catalogs, and corporate materials.
Version 9 will also offer new design-automation features to assist in the production of multimedia documents and periodicals for print, Web, and interactive Flash (SWF) media. The new version of QuarkXPress-which will integrate the new App Studio and Blio e-reader design functionality in the package-will allow designers to publish directly to digital devices, notably the iPad and eventually other tablets, as well as to e-readers, smart phones, and other cross-media systems.
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